Alkemia direct color RED

Alkemia Direct Color is a direct hair dye without ammonia or oxidizer. It offers a wide range of vibrant shades, from intense fantasy and modulating colors to natural and cool tones. Designed to deposit color without lightening the hair fiber, maintaining hair health and offering maximum shine from the first application. Use: Start with clean, dry or slightly damp hair. Apply the pure product, section by section, ensuring even coverage from root to tip. Leave on for 10 to 30 minutes - adjust the time according to the intensity and porosity of the hair. Rinse with warm water until the water runs clear. Avoid using shampoo after rinsing to prolong the effect. Apply a nourishing conditioner or post-color treatment to soften and seal the cuticle.