Alkemia direct color VIOLET

Alkemia Direct Color is a direct hair dye without ammonia or oxidant. It offers a wide range of vibrant shades, from intense, fantasy, and toning colors to natural and cool tones. Designed to deposit color without lightening the hair fiber, maintaining hair health, and providing maximum shine from the first application. Use: Start with clean, dry, or slightly damp hair. Apply the pure product, section by section, ensuring even coverage from root to tip. Leave on for 10 to 30 minutes – adjust the time according to the desired intensity and hair porosity. Rinse with lukewarm water until the water runs clear. Avoid using shampoo after rinsing to prolong the effect. Apply a nourishing conditioner or post-color treatment to soften and seal the cuticle.